Values and Behaviours in Romanian Commercials
Values and Behaviours in Romanian Commercials

Summary/Abstract: The impact of commercials on potential consumers is due to the complexity of the codes used. We can therefore detect a message transmitted through various signs (word, sound, visual image), visual communication containing the three types of signs as they were designated by Charles Sanders Pierce. The aim of our work is to highlight through semio-stylistic analysis values and behaviours appearing in Romanian commercials.

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