Internal and External Factors Affecting the Perception of Entrepreneurial Opportunities
Internal and External Factors Affecting the Perception of Entrepreneurial Opportunities

Summary/Abstract: McMullen and Shephard (2006) point out that while economists may not care who acts as to as long as someone does, entrepreneurship scholars care about the actors. We care about ways in which actors perceive the world. It is not only differing motivations and differing worlds, but different individual perception of the opportunities that matters. These perceptions are based on psychological characteristics, social networks, culture, and the actual outside world that we live in.

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