Zachowania zakupowe polaków w świetle badań własnych
Purchasing behavior of Poles in the light of own research

Summary/Abstract: The objective of the paper is to identify Poles' purchasing behavior, who are considered as being competent as regards the idea of sustainable consumption. On the background of theoretical considerations, the author refers to the findings of omnibus research and quantitative research with the use of a interview questionnaire (the main research) concerning shopping influenced by an impulse and promotional actions as well as emotions (feelings) which accompany consumers in case of purchasing needless things. Both researches were conducted on a nation-wide, 1000 persons sample, in the period of June-July of 2013. The paper states two theses: Poles buy influenced by an impulse and promotional actions and Poles with competences in the area of sustainable consumption while buying needless things more often have feelings of remorse than joy (satisfaction). Both theses were positively verified.

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