Lojalność „młodych dorosłych’ względem sklepów internetowych
Loyalty of “young adults” towards internet shops

Summary/Abstract: The purpose of the paper is presenting and analyzing an important aspect of “young adults” online purchase behavior – their loyalty towards internet shops. The level of loyalty in behavioral attitudinal way has been determined. 54% of “young adults” who make online purchases manifest loyalty towards internet shows. The paper also indicates factors increasing loyalty of “young adults” towards internet shops. These are frequency of online shopping, income, occupational status and place of living.

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