Some theoretical aspects of the corporate social responsibility influence on the business financial performances
Some theoretical aspects of the corporate social responsibility influence on the business financial performances

Summary/Abstract: The main aim of this paper is to present and emphasize the corporate social responsibility and its influence on the business financial performances. Thereby, brief historical review on the concept of CSR will be initially made. It is a relatively new concept that is insufficiently researched. Therefore, there are certain dilemmas regarding the essence, the idea, the definition, as well as the elements that the same concept includes. However, it is an indisputable fact that the scientific and professional public pays an increasing attention to the CSR. Increased pressure by different social groups is one of the most important motives (reasons) that the companies are considering the interaction between their operations within the society. These social groups are becoming stronger, creating a relatively complex environment. At the same time, they make pressure to the companies in order to behave responsibly and to create a social climate in which the expectations from some companies become high. In this sense, it should not be neglect the actual trends in the countries for adoption legislation in this area, which inaugurates the obligation for the companies to adhere and to fulfill certain commitments to the society and the environment. As we already stressed, the emphasis of this paper will be given to the CSR and its influence on the business financial performances. For this purpose, different aspects of the CSR will be reviewed, including the reversible process of influence on the business financial performances over the liability to the society. The processing and analysis of some practical examples will aim to show and at the same time determine the interaction between these two categories, giving an illustrative character to this paper. We hope that on this way we would be able to give a modest contribution to the clarification of certain aspects related with the subject matter, simultaneously expressing our expectation that this paper will be an incentive for further research in this specific area.

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