Technology strategy of transnational companies
Technology strategy of transnational companies

Summary/Abstract: The subject of the paper is the technology strategy of transnational companies. In the terms of globalization, transnational companies have the main role in global development, innovation activities and in technology transfer. Because of that, the success of transnational companies depends on the choice of transnational strategies. At the beginning, the aspects which should be taken in consideration are analyzed, together with the conditions for choosing the determined strategy. After that, the phases of technology transfer are explored. From the many technology strategies, the strategy of research and development and the strategy of diversification are specially analyzed. The aim of this paper is to show the big influence of technology strategy of transnational companies over the host economy, together: the external and internal.In order to achieve the aim of the research, the methods of induction, deduction, synthesis of systematic analyses, comparison, as well as combination of qualitative and quantitative analyses of the results have been used.

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