Wewnętrzne public relations jako determinanta klimatu organizacyjnego na przykładzie organizacji publicznych
Internal public relations as the determinant of organization climate on the example of public organizations
Author(s): Paweł KocońSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: public relations; organizational climate; public organizations
Summary/Abstract: The paper describes mutual relations between organization climate and the internal public relations in the context of public organization activities. The notions enumerated above have been described and then their mutual influence has been sketched. It has been concluded that internal public relations is one of the determinant of the organization climate, the crucial tool to create such climate in public organizations, the aim of which is to fulfill public needs
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 30
- Page Range: 359-368
- Page Count: 10
- Language: Polish