Franczyza w małych i średnich sklepach spożywczych działających w polsce
The franchise business model in small and medium-sized food stores operating in Poland

Summary/Abstract: The purpose of this article is to highlight the significance of the franchise as a form of financing and development of small and medium-sized grocery stores. The franchise agreement enables them to strengthen their position in the market. The paper presents the franchise networks operating in Poland and provides the research carried out in one of the chains of the grocery stores, which is going to introduce the franchise business model during its market development process. The article submits the benefits and risks of introducing non-traditional franchise model (based on the already existing network) as well as the differences between the traditional and non-traditional form. It is difficult to generalize the obtained conclusions because each network intending to enter non-traditional form of franchise requires a detailed case study of possible benefits. Despite that, the efforts to fit the model to the segment and the accompanying dynamic growth in the number of franchise systems indicates the scale of the problem and its significance in both theory and practice.

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