Wsparcie rozwoju lokalnego przez działania marketingowe władz samorządowych
Local development support by self-government marketing activities

Summary/Abstract: Local development depends largely on the actions of self-government. Marketing promotes entrepreneurship and improves the quality of residents’ life. It is also a condition for enhancing the attractiveness and competitiveness of the area. The aim of the study is to demonstrate the applicability of marketing tools by local authorities and assessment of these actions by economic entities. Cooperation of self-government with entities located in certain area is the basis for the effectiveness of undertaken actions. The conducted research shows that companies do not highly appreciate this cooperation. Evaluation of marketing actions by self-governments is also low

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