Strategie konkurencyjne wyższych uczelni w Polsce
Polish universities’ competitive strategies

Summary/Abstract: The aim of the paper is to describe the competitive strategies utilized by polish universities. In the first part of the paper there are analyzed factors forcing these entities to formulate and apply comprehensive competitive strategies. The second part was devoted to the analysis of factors shaping decisions of candidates for studies as well as results of observation of the author concerning ways, in which universities are trying to compete in response to students’ expectations.

• Details
• Contents