Efekt kraju pochodzenia produktu a decyzje nabywcze polskich, ukraińskich i rumuńskich konsumentów
The effect of the product’s country-of-origin and Polish, Ukrainian and Romanian consumers’ purchasing decisions

Summary/Abstract: The results of empirical research have been presented in the paper. Their main aim was to determine attitudes and preferences of Polish, Ukrainian and Romanian consumers in relation to the products’ country-of-origin. The main source material was achieved thanks to direct interviews conducted in three cities: Rzeszów (Poland), Iwano-Frankowsk (Ukraine) and Oradea (Romania), on the sample of 1200 respondents (400 people in every city). The questionnaire was used as a measuring tool. The presented analyses showed that, among others, the effect of a product’s country-of-origin is not a factor which decides about purchasing a certain good in the opinion of Polish, Ukrainian and Romanian consumers. Nevertheless, the respondents in their market choices pay attention to the following criterion. Moreover, the people who took part in the questionnaire unambiguously said that the most important features describing domestic products were: high quality and ecology; however foreign products were described in terms of modernity and conformity with fashion.

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