Determinanty rozwoju zrównoważonej konsumpcji w Polsce – wybrane zagadnienia
Determinants of the development of sustainable consumption in Poland – selected issues

Summary/Abstract: Sustainable consumption is integrally linked with sustainable development. The essence of this concept is to reduce the extent of poverty and social exclusion and to ensure future generations the development analogous to today’s, as well as preserving the cultural diversity. Determinants of the development of sustainable consumption in Poland should be seen primarily in the context of changes in the hierarchies of values and lifestyles, and cultural transformation of Polish society. Deliberations in the paper are also conducted in the context of the contribution of marketing to the achievement of sustainable development and the growing importance of activities consistent with the idea of environmental marketing, social marketing, and responsible marketing.

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