Teoretyczne aspekty konkurencyjności regionu
Theoretical aspects of competitiveness of the region

Summary/Abstract: Competitiveness of the region can be defined as a form of competitive advantage over other regions, which is the result of the attractiveness of the offer addressed to current and potential inhabitants of the region. The aim of this paper is to discuss issues related to the competitiveness of the region, which are the subject of consideration by many authors dealing with regional development and territorial marketing. In order to accomplish the objective, various views presented in numerous national and international publications, were discussed. Conducted considerations lead to the conclusion, that problem connected with the issues of development includes several key elements. They are mainly: standard of living, business conditions, opportunities to attract investors, as well as ability to adapt positive trends in the environment, that create internal and external benefits (creation of regional growth, entrepreneurship).

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