PRESERVING AND TRANSCENDING ETHNIC IDENTITY AS A MEANS OF PERSONAL AND COLLECTIVE EMPOWERMENT
PRESERVING AND TRANSCENDING ETHNIC IDENTITY AS A MEANS OF PERSONAL AND COLLECTIVE EMPOWERMENT

Summary/Abstract: Preserving and Transcending Ethnic Identity as a Means of Personal and Collective Empowerment. Considering that most societies nowadays live under the sign of globalization and wide-spread consumerism, one may justly wonder whether the distinct ethnic and/or national identities will retain their importance in the years to come, whether people will still look to their old language, religion, traditions, and myths for guidance. I believe that these elements are still strong enough to generate a sense of kinship, empowerment and comfort given by common identity, which may help each person find the values, he/she needs to confront an impersonal bureaucratic, money-driven, shallow society.

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