Business Strategy Reflections On Business Model Creation
Business Strategy Reflections On Business Model Creation

Summary/Abstract: The essence of “business strategies” and “business models” has been a major area of research in strategic management throughout the past thirty years. Raising the assumption that these two managerial notions are vitally connected and sequential, this article aims to examine how business models are created under different business strategy types, therefore, analyzing the importance of each business model component to each strategy category. Regarding this concern, large amount of secondary data has been accessed and elaborated, and numerous real-life examples have been used to demonstrate the proposed connection. While theory suggests that each strategy type brings its own business model composition, results also confirmed that companies pursuing different strategy, need to put emphasis on different and specific business model components in order to reach market success.

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