Consumer behaviour examination in case of a package tour purchase: example of Slovak citizens
Consumer behaviour examination in case of a package tour purchase: example of Slovak citizens

Summary/Abstract: Understanding of consumer behaviour is crucial for gaining a competitive advantage, keeping consumer’s attention and achieving bigger market share. The authors examine consumer behaviour when buying a package tour on the example of Slovakia’s population. Its objective is to identify observable processes that take place prior, during and after the purchase. Based on questionnaire survey, we evaluate how Slovak respondents gain information about package tours, we identify factors influencing a package tour selection and the mean and time advance of its booking, methods of payment, preferred services as a part of package tour and its evaluation in post-purchase phase. Research results outline options for tour operators’ adaptation activities of to current consumer behaviour.

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