Miejsce wartości dla klienta w kształtowaniu modeli biznesowych krajowych producentów marek własnych detalistów
The place of customer value in creating the business models of domestic private labels producers

Summary/Abstract: Customer value is a marketing category and is an essential element of modern business models. The paper identifies the business models of producers of private labels for retailers and the most important components of these models, emphasizing the importance of customer value proposition. Moreover factors which create customer value in today's business models of producers and suppliers of private labels are presented. The paper also attempts to characterize the most important features of modern business models used by producers of private labels for retailers

• Details
• Contents