Международна пазарна диверсификация
International Market Diversification

Summary/Abstract: The integration in economic block assists the economic development. It is extremely suitable for small economies. Providing easier access to large regional market provides opportunities for economies of scale, transfer of technologies, capitals, resources. It must be considered however the fact that hasty and reckless opening could lead to negative effects in long term horizon and to put in dependence the dynamics of national economy from the dynamics of economies of the rest of the member countries. The thesis that the author defends is that the regional dependence of the economy can be overcome through opening of the national economy also to other world regions. The diversification of the commercial flows to regions experiencing growth of the economy, can provide the balance needed for functioning of national economy. The monography is structured in three chapters. In Chapter one the theories, conceptions and models for openness of the national economy as a factor for economic growth are discussed. In Chapter 2 the openness of national economy of Bulgaria is analyzed and estimated. The diversification of foreign trade flows is traced as the instruments for its measurement. Herfindahl-Hirschman index and ABC-analysis is applied. Chapter three is devoted to diversification of corporate expansion on the international markets.

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