Informacijos vakuumas Lietuvos žiniasklaidoje
The Information Vacuum in Lithuanian Media

Summary/Abstract: When investigating the current situation of Lithuania’s mass media, often the following question arises: why the so-called yellow press maintains such a strong standing and why it is so difficult for qualitative press to find its place in the mass media market. In an attempt to answer this question, the concept of the “information vacuum“ is introduced. This concept is examined not so much on the quantitative as on the qualitative level. The assumption is that in the informative space the most competitive messages are those having a high concentration of facts. The information vacuum and the filling of it not with adequate news but with a substitute for information directly influence the objectivity of the media. The problem of information vacuum is also associated with the tendency to confuse a fact with a commentary as well as with today’s commercializing tendencies of the media.

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