Medijska prezentacija žena pedesetih godina prošlog veka u Jugoslaviji: retradicionalizacija društva vs. emancipacije na primeru Autonomne pokrajine
MEDIA PRESENTATION OF WOMEN IN YUGOSLAVIA (FNRY) DURING THE FIFTIES: THE REVIVAL OF TRADITION VS. THE EMANCIPATION OF WOMEN ON THE EXAMPLE OF THE

Summary/Abstract: The aim of this paper is to point to the process of transformation of the women's role in the socialist Yugoslavia through a deconstruction of text and visual messages in the media. We use the method of media discourse analysis, critically examining the society and culture in which real interlocutors exchange messages.The study was performed on the corpus of writings of Slobodna Vojvodina/Dnevnik, a daily newspaper from the province of Vojvodina. The initial hypothesis is that, after a significant improvement in the status of women in the Yugoslav society and their active role in creating the socio-economic sphere from 1945 to 1950, with the beginning of self-government during the fifties there ensues a retraditionalization in terms of reducing the socio-political involvement of women and a mass "return" to the home and family. The patriarchalization of the society culminates before the wave of nationalism during the nineties and during the disintegration of the great Yugoslavia.

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