Графичната визия на българската преса в контекста на световните тенденции
A Graphic Vision of the Bulgarian Press in the Context of World Tendencies

Summary/Abstract: The focus of this study is the printed media - newspapers. How the examination of human thought and information, examined as a text is transformed via a sign system into graphic words, thanks to a plastic concept, built up by authors and painters is indeed worthy of a study. The part the creative idea behind graphic works in the press plays is enormous. Papers demonstrate how the information flow, with all its variety of direction and thought should be placed in a well built-up graphic territory, a structure, so that the overall and organized graphic product - the newspaper comes to life. Today the concepts graphic design, printed graphics, composition, structure, plastic concept all carry a new philosophy, building up the printed edition, these concepts stand for a new concept of text and vision being placed on an even footing and with an identical part to play, so that the newspaper would become a visual communication instrument charged with creative ideas. He main aim of the study is to analyse the graphic solutions and structure of the contemporary Bulgarian press and the visual changes it has undergone over the last few years. The plastic links of continuity of the present day newspapers with older editions is taken into account with special emphasis on the birth of the periodical press in Bulgaria, papers from the Revival period, journals , papers from the 20s of the last century, all of them with their characteristic Bulgarian modernistic style. This study has focused its attention towards a new visual identity of the Bulgarian press throughout the 2005/2006 period and analyses changes in graphic concepts in contemporary papers such as the Trud, Dnevnik, Capital, Pari, 168 Hours papers. The analysed creative concepts for graphic changes in the press have been compared with some international editions and bring out solutions of the best structuring of the information, reaching complete plasticity and content.

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