Structure, Style, Behaviour - the Conceptual Model if Internet, Reflected in Web Design Cover Image
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Структура, стил, поведение - концептуалният модел на интернет, отразен в уеб дизайна
Structure, Style, Behaviour - the Conceptual Model if Internet, Reflected in Web Design

Author(s): Ekaterina Girdzheva
Subject(s): Cultural history
Published by: Институт за изследване на изкуствата, Българска академия на науките

Summary/Abstract: Internet was designed only as a text medium, while the history of electronic publishing and the early data-bases considerably exerted the way it was built-up. Today the net is a complicated and all-embracing (and probably will be increasingly expanding), while what it is based on is something quite simple - text, an ordinary electronic text, written in an elementary txt-file. This file has three characteristics - structure, design and behaviour, which automatically are conveyed to all documents, disseminated in Internet. And these “documents” are nothing else, but internet pages i.e. Web sites. Studying the interrelationship of the three elements - structure, style and behaviour - we shall see they not only represent a conceptual model of the net, but also the team, which design them. Contrary to the printed media, which also deals with texts and images, Internet adds a third component - that of behaviour. The net is behaviour, it is based on interactivity, it has functions. Internet files and documents have three basic characteristics and they constitute Structure, Style and Behaviour, or, translated in the language of Web design, Text, Design, and Code. This is essentially the “matrix” of the Net, which leaves its imprint on everything within it.

  • Issue Year: 2007
  • Issue No: 2
  • Page Range: 53-55
  • Page Count: 3