Улога високообразованих радника у унапређењу иновативности великих предузећа у Србији
The Role Of University Educated Workers In Improving Innovativeness Of Large Companies In Serbia

Summary/Abstract: The aim of this paper is to emphasize the importance of university educated workers in improving innovativeness of large companies in Serbia. Specifically, Serbia, as a country that has belatedly embarked on a process of economic transition, has lost its large companies. Large companies create over 65 % of gross domestic product in modern market economies. The backbone of the growth of large enterprises is made of innovation in respect of products, processes, organization, and marketing. The paper is based on the data obtained from a sample of 188 large companies in Serbia that implemented any innovative activity in 2012. Based on this data, we constructed a regression model in which the determinant of innovativeness was the percentage share of university educated employees, while the control variable was the data on the age of installed equipment. The constructed model was fully applicable to 56 % of large companies in the sample, and such a high coefficient of determination clearly shows that a high share of university educated employees fosters innovativeness, and thus growth and development of large companies in Serbia.

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