ŹRODŁA INFORMACJI O UNIEJOWIE W OPINII ŁÓDZKICH STUDENTÓW
SOURCES OF INFORMATION ABOUT UNIEJÓW IN THE OPINION OF ŁÓDŹ STUDENTS

Summary/Abstract: The main purpose of this article is to present the image of Uniejów and analyze promotional activities. In the first part the author presents the profile of students from Lodz and sources of knowledge about geothermal water, Termy Uniejów and Spa Uniejów Park. Next, an analysis of activities promoting the commune of Uniejów is provided. Public opinion is very important because it allows the efficient management of this process.

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