"Mind-body problem" – media a biotechnologia
The "Mind-body Problem" – Media and Biotechnology

Summary/Abstract: The essay explores the problem of the relationship between mind and body in the two-fold context of Hegel's philosophy of the Spirit and the post-metaphysical notion of the body determined by a media-related biotechnosystem. Postulating the liberation of the Spirit from the constrains of the body and its affiliation with virtuality the Spirit becomes inevitably engaged with the dynamics of commodity relations. As a result it becomes a part of the "play of affects" which has replaced the notions of good and evil. Though released from restrictions imposed by nature the Spirit nevertheless remains imprisoned in virtuality which gradually constitutes its new reality. The Spirit, set free from the constrains of the biological, becomes a perfect interactive consumer, a peculiar "slave to fun" responding to unlimited identity proposals and life-forms offered by the mercantile techno-system represented by invasive media.

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