PROMOCJA JĘZYKA POLSKIEGO – MIĘDZY LINGWISTYKĄ A MARKETINGIEM
Promotion of the Polish language – on the borderline between linguistics and marketing

Summary/Abstract: The paper discusses the meanings of the term ‘promotion’ and briefl y outlines the history of promotion of the Polish language. Language is approached from the economic perspective as an informational subsystem of the state administration. A classifi cation of languages based on the economic criterion of the power of language is presented. Thus, profi table, sustainable and loss-making languages are identifi ed. The division in internal and external promotion in the linguistic context is also discussed. Three recipient groups of the promotion of Polish are distinguished: residents of Poland, Polish community and Poles abroad, and foreigners.

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