MANIPULARE ELECTORALĂ PRIN CAMPANII NEGATIVE ÎN ROMÂNIA POSTCOMUNISTĂ
Electoral manipulation through negative campaigns in postcommunist Romania
Author(s): Roxana MironSubject(s): Social Sciences
Published by: Universitatea »Dunarea de Jos« din Galati -Facultatea de Istorie, Teologie și Filosofie
Keywords: political communication; political marketing; manipulation; negative campaign.
Summary/Abstract: This work aims to present a political phehomenon that characterizes almost all the democratic countries that face political competitions: the negative campaign, which became bigger and bigger in Romania after so many years of communism. If we take a look at the political programs, speeches, public releases, slogans and official posters of the Romanian politicians from 1990 to 2015, we will find many negative aspects, disadvantages, minuses, weaknesses that each candidate attributes to his opponents. This article showed that in Romania, as in the United States of America, the impact of promoting a candidate by using negative campaigning against his or her opponent is significant and can be hardly replaced by a better strategy.
Journal: Studium - Revista studenţilor, masteranzilor şi doctoranzilor în istorie
- Issue Year: 8/2015
- Issue No: suppl.
- Page Range: 87-92
- Page Count: 6