THE ECONOMICS OF DRIVE-IN THEATRES: FROM MAINSTREAM ENTERTAINMENT TO NOSTALGIA ON THE MARGINS
THE ECONOMICS OF DRIVE-IN THEATRES: FROM MAINSTREAM ENTERTAINMENT TO NOSTALGIA ON THE MARGINS
Author(s): Mark FoxSubject(s): Economy
Published by: Addleton Academic Publishers
Keywords: industry analysis; entertainment; drive-in theaters
Summary/Abstract: At their peak in the 1950s, there were around 4,500 drive-in movie theaters accounting for 25% of box office revenues. Today, fewer than 350 drive-ins remain in the United States. This research examines the economic, social and technological forces that have contributed to the decline of this once popular form of entertainment. The decline of drive-ins can be attributed to changing cost structures within the industry, demographic patterns, changes in viewing preferences, and to changes in Americans relationship to their automobiles.
Journal: Economics, Management, and Financial Markets
- Issue Year: 10/2015
- Issue No: 3
- Page Range: 43-56
- Page Count: 14
- Content File-PDF
