Social or Individual? The Model of Disability in Effective Social Campaigns Cover Image

Społeczny czy indywidualny? Model niepełnosprawności w najskuteczniejszych kampaniach 1%
Social or Individual? The Model of Disability in Effective Social Campaigns

Author(s): Anna Bieganowska
Subject(s): Education
Published by: Wydawnictwo Oświatowe FOSZE
Keywords: images of People with Disabilities; social campaigns; model of disability

Summary/Abstract: This article aims to analyze model of disability, according to which people with disabilities are portrayed in the most effective campaigns 1% in 2014. A review of targeted advertising messages to taxpayers to encourage them to donate 1% of their tax to charity.

  • Issue Year: VI/2015
  • Issue No: 2
  • Page Range: 155-163
  • Page Count: 9