Rozwój turystyki sportowej w Krakowie
Development of sports tourism in Cracow

Summary/Abstract: The organization of sports events allows cities and regions to present their cultural, tourism and sports offers. It also helps to attract new target groups of tourists and to mitigate seasonality in tourism traffic. Basic benefits of sports tourism development include, inter alia: improvement of infrastructure (not only sports infrastructure), increase in the number of tourists, target marketing and economic benefits. Given the above, the article aims to aswer the question to what extent the city of Cracow is prepared to develop a new market product, i.e. sport tourism. The article aims to analyse the possibilities of sports development in Cracow. The analysis is going to be based on a study of sports potential of the city of Cracow (infrastructure, sports events) as well as on the analysis of the document designating the main objectives of the city’s tourism development, i.e. Tourism Development Strategy in 2014-2020.

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