THE STRATEGIC INTENTION OF MULTINATIONAL ENTERPRISES IN CORPORATE SOCIAL RESPONSIBILITIES IN NIGERIA
THE STRATEGIC INTENTION OF MULTINATIONAL ENTERPRISES IN CORPORATE SOCIAL RESPONSIBILITIES IN NIGERIA

Summary/Abstract: Multinational Enterprises (MNEs) around the globe are integrators and the grace for economic flight. One major helping hand given by Multinational Enterprises in the provision of capital intensive social amenities and infrastructures is obvious in the area of their social responsibilities. In this vein, the study examined the strategic intention of multinational enterprises in corporate social responsibilities in Nigeria. In the quest into the subject matter, this study gathered data and information through primary and secondary sources. The study randomly selected 500 respondents from the population of the study area (Nigeria). Data were analyzed with Likert Scaling Method and simple percentage method. It was discovered that some MNEs have demonstrated a Two-aim approach (which implies a win-win) as a strategy to keep their operations going in Nigeria, and likely, other developing countries of the world. It was concluded that the rationale behind their commitment to corporate social responsibilities is to establish balance of objectives between the Multinational Enterprises’ home countries and host countries. The study therefore recommended that MNEs and the host countries should maintain two-aim approach, so as to ensure that the objective of one party is not hurt.

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