COSTUMER‘S-COSTUMERS RELATIONSHIP: B2B RELATION BETWEEN PHILIPS LIGHTENING COMPANY AND ENVIROCONCEPT IN FRANCE
COSTUMER‘S-COSTUMERS RELATIONSHIP:B2B RELATION BETWEEN PHILIPS LIGHTENING COMPANY AND ENVIROCONCEPT IN FRANCE

Summary/Abstract: This paper aims at analyzing one of the main concepts of relationship marketing, respectively costumer’s costumer relationship. Exploring relationship with customer is a complex issue because costumers despite they are individuals or are business have different perception about building good relationship, meanwhile their relationship are influenced from many different factors. In this paper we tried to find out some of the factors that have made Philips lightning company with Enviroconcept in the context of successful relationship. Until now there is lack of study in this field of relationship in the context of costumer’s costumers and this will be research based in the scientifically way which will shred light in the existing discipline but new way of treatment of B2B relationship.

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