On Press, Communication, and Culture
On Press, Communication, and Culture

Summary/Abstract: The current study goes back to the beginnings of media communication in order to re-examine and valorize this field’s specific aspects. Special attention is given to the invention of the printing press in Europe, by Johann Gutenberg, or by another person hidden under this name, and to his influence in spreading information and entertainment. The printing press would become an industry, seen as a business. This liberal approach of printing texts necessary to an ever growing and increasingly educated public would contribute to the emergence of the first publications (journals or gazettes). Their diffusionwould be enabled by the readers’ need for news and entertainment, as well as by the interest in profit, as proven by the owners of such businesses.

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