Впровадження зарубіжного досвіду стратегічного управління розвитком туризму: можливості та перспективи для України
Implementation of international experience in strategic management of tourism development: opportunities and prospects for Ukraine

Summary/Abstract: Introduction. In the article, the issues of leading touristic countries’ managerial experience implementation have been reviewed on three levels considering the needs and peculiarities of national economy. The reviewing levels are the following: national, regional and the level of tourism enterprises. Results. Basing on the international experience of strategic management in tourist industry on different levels of national economy, the authors define opportunities for its application in current conditions of national touristic activity. Conclusion. The necessity to foster cooperation between public authorities and representatives of private business is considered. The aim of the latter is to increase competitiveness of national touristic product, develop touristic infrastructure and improve touristic image of Ukraine in the world tourism market.

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