ГУМАНИТАРНЫЕ ДИСЦИПЛИНЫ В ФОРМИРОВАНИИ ДЕЛОВОЙ КУЛЬТУРЫ СОВРЕМЕННЫХ ДАЛЬНЕВОСТОЧНЫХ ПРЕДПРИНИМАТЕЛЕЙ В ИСТОРИЧЕСКИХ УСЛОВИЯХ ИНТЕГРАЦИИ РОССИИ В АТР
HUMANITARIAN DISCIPLINES IN FORMATION OF BUSINESS CULTURE OF THE CONTEMPORARY FAR-EASTERN BUSINESSMEN IN THE HISTORICAL CONDITIONS OF RUSSIA’S INTEGRATION IN THE ASIA-PACIFIC REGION

Summary/Abstract: The article is devoted to the topic the actuality of which in view of Russian Far East’s shift towards the co-development with the Asia Pacific business is determined by the fact that, in the course of cooperation of the forming Russian business with the Asia Pacific nationals differing in language, mentality, business traditions, behavior vulture and communications there are some problems rising decreasing the level of cooperation efficiency. The need to study business community’s culture of the Asia Pacific for successful joint business predetermines the changing attitude to the study of humanitarian disciplines at all the stages of the educational process. Meantime it should be noted that the restructuring processes in Russia in late ХХ – early ХХI contributing to the intensification of foreign activity in the global market, establishment of market relations and entering into the global market space with over two hundred years’ history and developed traditions, segments, niches, for Russian businessmen are predetermined not only by the study of legal and economic basics of doing business but also by the representation about psychological, motivational, behavioral, world-view specifics of foreign partners. The solution of the above tasks contributes to the growing attention to the study of humanitarian disciplines ensuring better understanding between the representatives of various countries and nationalities, especially within the joint business cooperation and that determines the scientific feasibility of the research topic. As at the contemporary stage of mankind’s development the personality becomes the main acting force transforming the world, close attention from researchers is paid to human culture and spiritual world formation as a part of that phenomenon.

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