Independent “Stardom” and Romanian Showbiz
Independent “Stardom” and Romanian Showbiz

Summary/Abstract: The article investigates consumerism and manufactured needs. Since the advent of digital technology, fans have had the opportunity to connect and communicate more easily.Media effects on the society and on individuals are mostly negative resulting in depreciation of headwork, stereotypes prevalence and vulgarism. The celebrities creation process and the subsequent exploitation of (the supposed) stars’ attitudes, behaviours and popularity with the public are keyfactors for the rise of a mass entertainment industry. Even if the Romanian society is dealing with serious social and, above all, political issues, it continues to be dominated by the power of media and the influence of artificially made models on the masses is huge. As a matter of fact, it is no wonder that celebrities such as Mihaela Rădulescu, Andreea Marin Bănică, Andreea Esca and other members of the Romanian showbiz have got much attention from the tabloids.The article offers a critical review of Stardom, with particular regard to the dominant frame of the supposed celebrities.

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