Плакатът като канал за социокултурна комуникация
Poster as a channel of socio-cultural communication

Summary/Abstract: In the present century of information technologies, communicative design has the advantage of playing an increasingly significant role in a neocultural human society. Today, in the era of information technology, the urban environment is so saturated with visual information that modern man needs a new kind of poster. This poster should not only have bright colors and a perfect spatial composition; it should also be able to satisfy our spiritual needs and develop our intellectual capacity. The common viewer does not bestow his attention on posters where old, traditional methods of attracting it have been used - posters which may have an emotional impact but are quickly forgotten; he/she now pays more attention to those posters which use the method of suggestive visualization of content. The language of the contemporary poster should be understandable for people coming from different ethnocultural societies, as it plays the role of a significant element of intercultural communication exchange in the conditions of our modern urban environment.

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