Присвояване на езика на рекламния образ в съвременното изкуство в работи на български художници след 1990 г.
Adaption of the language of the advertizing image in contemporary art in works of Bulgarian artists after 1990-s

Summary/Abstract: The article deals with the works of art and exhibitions of contemporary Bulgarian artists, which are similar – with respect to their attitude towards images and expressions – to advertising activity. A presentation is made of different artistic ways of adopting means of expression from advertising and popular culture, as well as of relations with the surrounding cultural and social environment. The author raises the issue of art in its function of advertising message in large-scale artistic events. Cases of curatorial methods which are similar in ideas and purpose to advertising strategies, are also discussed.

• Details
• Contents