Innate Artist, Marketing Genius or Monster? Cover Image

Született művész, marketingzseni vagy szörny?
Innate Artist, Marketing Genius or Monster?

Lady Gaga as Star and Visual Construct

Author(s): Anna Keszeg, Panna Adorjáni
Subject(s): Anthropology, Social Sciences, Gender Studies, Communication studies
Published by: Korunk Baráti Társaság
Keywords: social imagery; freakery; gender roles; celebrity types

Summary/Abstract: This study offers a general presentation of the Lady Gaga-phenomenon from the point of view of the role of Gaga in contemporary social imagery. On the one hand, the main questions are: how to situate Lady Gaga on the field of contemporary celebrity-culture? Which are the main components of her entirely reflected identity? On the other hand, the authors’ aim is to present an overview of the researches dedicated to Lady Gaga. The analysis is based on the visual and textual content analysis of Lady Gaga’s lyrics, videos and some public appearances.

  • Issue Year: 2012
  • Issue No: 08
  • Page Range: 71-77
  • Page Count: 7
  • Language: Hungarian