A Metropolitantól Bilbaóig
From the Metropolitan to Bilbao

Summary/Abstract: The aim of the article is to present the strategies which help museums or other cultural institutions like galleries to get to be known. Museums are establishments which were funded and sustained by the government. This has changed with the political alterations, and they are forced to attain their own funds, mostly by sponsorship and projects for attracting visitors. How can they do that? Is there a need for people specialized in Arts or Cultural Management and PR? Here you will find some examples for museums and galleries which gained recognition by introducing new strategies, and changed their view of propagating their work and their whole existence by becoming a place where it is trendy to go.

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