Az Ecsetgyár-jelenség
The Paintbrush Factory Phenomenon
Author(s): Noémi SiposSubject(s): Anthropology, Social Sciences, Fine Arts / Performing Arts, Business Economy / Management, Visual Arts, Cultural Essay
Published by: Korunk Baráti Társaság
Keywords: cultural centre; industrial space; contemporary art; cultural management
Summary/Abstract: The study focuses on a world-wide cultural phenomenon’s Romanian example. The phenomenon itself is paradoxical: the abandoned, rusty industrial spaces are transformed to attractive cultural centres. Far away from the cultural crowded city centres, alternative cultural places appear on the urban periphery, with a qualitative cultural offer, mostly focusing on contemporary art. In Romania the first initiative came into existence in 2009 at Kolozsvár (Cluj-Napoca) under the name “Fabrica de Pensule” (Paintbrush Factory). Beside the artistic content, there must be non-artistic activity, as well as a cultural management practice, which brings forth possibilities for creation and consumerism. The study analyzes this management activity based on the Threefold Balanced Scorecard model.
Journal: Korunk
- Issue Year: 2012
- Issue No: 08
- Page Range: 36-43
- Page Count: 8
- Language: Hungarian