Az Ecsetgyár-jelenség
The Paintbrush Factory Phenomenon

Summary/Abstract: The study focuses on a world-wide cultural phenomenon’s Romanian example. The phenomenon itself is paradoxical: the abandoned, rusty industrial spaces are transformed to attractive cultural centres. Far away from the cultural crowded city centres, alternative cultural places appear on the urban periphery, with a qualitative cultural offer, mostly focusing on contemporary art. In Romania the first initiative came into existence in 2009 at Kolozsvár (Cluj-Napoca) under the name “Fabrica de Pensule” (Paintbrush Factory). Beside the artistic content, there must be non-artistic activity, as well as a cultural management practice, which brings forth possibilities for creation and consumerism. The study analyzes this management activity based on the Threefold Balanced Scorecard model.

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