EDIZIONE STRAORDINARIA! READ ALL ABOUT IT! – APPUNtI SULLA LINGUA DeLLe PUBBLICItà IN ALCUNI NUMeRI DeLLA GAZZETTA DEL MASSACHUSETTS
EDIZIONE STRAORDINARIA! READ ALL ABOUT IT! – NOTES ON THE LANGUAGE OF ADVERTISEMENTS IN THE FIRST EDITIONS OF THE GA

Summary/Abstract: Abstract: In this article; I base my research on Franco Pierno’s 2012 article on “la lingua raminga;” which studies the Italian subcode used in the first ethnic journalistic publications in North America. First; I present some history of advertising in Italy; focusing; then; on how that translated in the ItaloAmerican setting in Massachusetts. In the bulk of the paper; I analyse the advertisements published in the first issues of the Gazzetta del Massachusetts (GdM; from 1903 and 1904); exploring in detail the employment of loanwords; both whole and adapted; over the course of the GdM’s early publications. I break my discussion down into the following sections of linguistic study: spelling and phonetics; morphology; vocabulary; and syntax. I conclude with some final thoughts on whether the increase in loanwords coincides not just with the greater size of the Italian community in Boston; but also the deeper linguistic assimilation of the predominant anglophone culture.

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