Strategijske alijanse i inovativne strategije
Strategic Alliances And Innovation Strategies

Summary/Abstract: In the era of globalization, strategic alliances are becoming more and more relevant as a tool for meeting customer demands and a significant form of growth. Contemporary business environment forces companies to create alliances, which enable them to take better market position. Innovativeness plays crucial role in accomplishing business efficiency and better market position. Every strategic alliance, which aims to become a market leader, must invest in innovation and formalization of strategic innovation system. The future belongs to the strategic alliances that realize the importance of formulation and implementation of innovation strategies first. In other words, successful implementation of strategy of innovation enables sustainable competitive advantage for strategic alliances.

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