Presentation a conceptual model to explain determinants of breakthrough the Islamic banking marketing: a managerial perspective
Presentation a conceptual model to explain determinants of breakthrough the Islamic banking marketing: a managerial perspective

Summary/Abstract: Taking advantage of applications of marketing in the Islamic banking is a great opportunity for this area to gain competitive advantage in the today’s turbulent business and market. Specialized field of Islamic banking marketing is a subset of marketing management has received less attention and consideration. Islamic banking (IB) is one of the growing fields in the today's economy. To achieve more advancement in the IB it is necessary that recent findings of the other research and practical areas to be used and implemented. Scholars and experts believe that the market for Islamic banking has grown rapidly over the past few years, and this robust growth is expected to continue for the foreseeable future. In many markets, Islamic banking has evolved from being a niche offering into being part of the mainstream financial services landscape. Marketing capabilities can provide the convenient and required ground for the continued growth of Islamic banking. This study aimed at present a conceptual model to explain the determining factors to achieve the IB marketing from managerial perspective. Using a descriptive method this study tried to identify and present the main factors from managerial perspective that affected on the IB marketing. Proposed model and appropriated explanations have been provided in the paper.

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