“Šta je pogrešno sa mojom kompanijom? “ Sociološki odgovori iz nestrukturisanog intervjuisanja
“WHAT’S WRONG WITH MY COMPANY? “ SOCIOLOGICAL ANSWERS FROM UNSTRUCTURED INTERVIEWING

Summary/Abstract: The article presents the technique of unstructured interviewing as a means of exploration in sociological investigations (the way in which this technique facilitates identifying sociological assistance objectives and research objectives and hypotheses; the way in which the exploration helps “translating” the “sickness” symptoms expressed by the beneficiary in a common language, into sociological concepts of specific theories). For illustration a case study is presented (a sociological investigation at a company located in Brasov). The article describes in detail the collection of data, the qualitative data analysis (through the reproduction of matrices and networks – as means of visual presentation of the data) and the data interpretation.

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