ÎMPRUMUT SI CREATIVITATE LEXICALĂ ÎN ROMÂNA ACTUALĂ: BRAND SI FAMILIA LEXICALĂ
Borrowing and lexical creativity in present-day Romanian: brand and its derivatives

Summary/Abstract: The word brand, with an English etymon, is widely utilized in contemporary Romanian. The features of the term are TRADEMARK, NOTORIETY, and PLUS VALUE and permit a metaphorical use in informal discourses. The lexical success of the term is quantified in the great number of derivatives, verbal and nominal, identified in present-day texts (a branda, a brăndui, brandare, brănduire / branduire, brănduitor, rebranda, debranda, nebrandat/nebrănduit etc.). This is the reason why the Romanian dictionaries should include the word brand and some of its derivatives

• Details
• Contents