Kič i Konzumerizam u suvremenim svadbenim Običajima: Navika ili Potreba?
Kitsch and Consumerism in modern wedding Customs: Habit or Need

Summary/Abstract: Wedding celebrations are combination of heritage and trend, good and bad taste, Balkan and West, ex-pensive and cheap. As such they reflect the current situation with the citizens of former Yugoslavia. Cleft stick between habits, capitalism and socialism and all cultural unbalance and incomprehensibility are revealed in popular celebrations. Due to that overstraining, they are both comic and tragic, they can be understood profoundly, but from the modern point of view they can easily be unjustified. Analysis of kitsch in wedding celebrations and degenerate tradition customs easily raise doubts about stability and sincerity of the modern marriage relationship. Popular culture, which emphasizes cheap glamour, has found one of the best footholds in the wedding celebrations and because of that such, mostly popular celebrations, are every day less sincere, serious and pleasant. e paper deals with the analysis of the widely known and not precisely defined problem and that is extreme lack of coordination between perception and opinion about modern wedding celebrations and their further realization. Conclusions are made on the basis of analyzing results of questionnaire which contained ten questions and was conduct-ed among 240 randomly selected respondents.

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