Masovni medij i Mladi - virtualni Svijet i Svakodnevnica
Mass Media and Young People -Virtual World and everyday Life

research on habits of using and practicing Internet media of high-school students in Mostar and analysis of the same by gender

Summary/Abstract: The subject and the aim of this paper was to explore how often Internet medium is used and how much the content, used by respondents, has a violent character and encourages to violence among peers in everyday communication and interaction with the environment. A very important factor in the research was directed to encouraging prevention of violence and how much respondents are cooperative in asking for support and help in solving and prevention of this phenomenon. e research was conducted on the sample of 138 students of grammar schools and secondary vocational schools. e research showed that acquiring of a certain behavior model can be caused by watching, observing and reproducing everyday media contents which we then transfer to real interaction with people around ourselves. Acquiring competencies for using media and emphasizing its “power” and significance we shall be able to clearly differentiate a border between our real and virtual world. In line with that we shall know how to behave and be critically exposed to those media and messages they carry. Only by thinking in that way we shall under-stand media and say that we acquired media competence, media education, which includes not only mastering skills and techniques of writing and using technology, but also critical and analytical approach and understanding of media contents.

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