Personalization of Political Communication Cover Image

Personalizacija političke Komunikacije
Personalization of Political Communication

Author(s): Anita Glibić, Damir Vasilj
Subject(s): Media studies, Politics and society, Theory of Communication
Published by: Filozofski fakultet Sveučilišta u Mostaru
Keywords: personalization; political communication; politics; government; elections; media; TV

Summary/Abstract: Personalization has become the main research topic in the political communication. Scientists do re-search on the influence of politics personalization processes in particular political systems, as well as the influence of media on the politics personalization. Researchers pay special attention to the influence of television as the most important medium in the communication process. Authors who think that the excessive personalization harms political and democratic processes appeared with the growth of personalization processes in political communication. The influence of personalization on political processes in Bosnia and Herzegovina has been explored yet.

  • Issue Year: 4/2015
  • Issue No: 4
  • Page Range: 166-175
  • Page Count: 10
  • Language: Croatian