Aspects regarding corporate social responsibility definition and dimensions
Aspects regarding corporate social responsibility definition and dimensions

Summary/Abstract: During the last years, limited or non-renewable natural resources, pollution limiting life on earth, global warming, have been the subject of major researches. People like Bowen, Davis, Friedman, Carroll or Schwartz tried several times to design a definition for Corporate Social Responsibility concept, but not even today do we have a general accepted definition for this concept. The main objectives of the present article are to trace the evolution of the concept from its first beginning until today. The paper represents the first step of a research project that is meant to investigate the consumers’ perceptions of the socially responsible activities that companies communicate through corporate communication and the way this perceptions influence consumers’ buying behaviour. For the present paper a theoretical research has been done, in order to determine the level reached by the specialty literature in the area and to understand the component parts of corporate social responsibility, which are very needed in order to implement the research project that we already mentioned. Practically it represents the documentary phase of the research project. In the same time, the most important models designed by the authors mentioned before, the models that best represent the dimensions of the Corporate Social Responsibility concept, will be analyzed, presenting the pros and cons for each of the models

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